Calling All Listing Realtors
What is the one thing your clients do not think about when selling? How can we help?
Homeowners wanting to sell typically consider the profit they want to make, how fast you can sell their house, will the timing match up with their next dream, how much is your commission…well I think you get the idea.
But the one thing they typically do not consider is the potential buyer.
For some reason, most sellers do not really consider the fact that their house is now a product to be sold with a target market and all the other things to consider from marketing 101.
Therefore, part of our staging continued education is to understand the different buying pools. Who are the potential buyers and what are they looking for. You probably also pay attention to this stuff, so how can the stagers at Designing Impressions help you?
Throughout our entire staging presentation, we consider who those buyers are likely going to be and weave them into all of our recommendations. What do I mean by that? Well here is an example:
I could say, “I think this bonus space should be set up as a home office.”
Instead I would say, “The most recent research suggests that millennial buyers, the largest buying pool and a likely buyer for this family home, are looking for multiple home office spaces to accommodate the whole family. Since you are not really sure what to do with this empty space, I would move the extra table I suggested you remove from your living room, the extra chair from your bedroom, and set it up as a home office. That way the buyers could visualize working here while their kids worked in the other room.” See what I did there? ;)
Trust us, by the end of a Designing Impressions staging appointment, your sellers will be laser focused on the potential buyer. Better yet, give us a call so we can prove it to you!